AI Insights · Timothy · July 2022
Top 5 Interactive Story Games on Android in Kenya Q2 2022
Explore the performance of the top 5 interactive story games on Android in Kenya during Q2 2022, including trends in downloads, revenue, and active users.
The second quarter of 2022 saw intriguing trends in the performance of the top 5 interactive story games on the Android platform in Kenya. Below is a detailed analysis, drawing insights from Sensor Tower data.
Episode - Choose Your Story witnessed fluctuating trends in various metrics. The weekly revenue experienced a notable increase, peaking at approximately $53 in late April. Weekly downloads showed a downward trend, starting at 1.9K in late March and dropping to around 847 by early May, but later rebounded to 1.5K by the end of June. The weekly active users saw an overall increase from 4K to 5.4K over the quarter.
Chat Master! saw a steady decline in weekly downloads from over 2.3K at the start of the quarter to around 512 by mid-June, but had a slight recovery to 801 by the end of June. The weekly active users also decreased from 4.2K in late March to 2K by mid-June, with a small increase to 2.3K at the quarter's end.
Journeys: Romance Stories exhibited a mixed performance. The weekly revenue saw a peak of $32 in early May, followed by a drop to zero for the rest of the quarter. Weekly downloads started at 1.2K in late March, falling to 458 by mid-May, and then slightly rising to 749 by the end of June. Weekly active users followed a similar trend, starting at 3.2K and ending at around 2.3K.
Romance Club - Stories I Play experienced a low but steady revenue stream, with a peak of $7 in mid-June. The weekly downloads declined from 810 in early April to a low of 332 by mid-June, with a minor increase to 403 by the end of the quarter. Weekly active users showed a general upward trend, peaking at 1.3K in late May before settling at around 900 by the end of June.
Choices: Stories You Play had the highest weekly revenue among the top 5, peaking at $102 in late March. Weekly downloads, however, saw a steady decline from 762 in late March to 198 by mid-June, with a slight recovery to 325 by the end of the quarter. The weekly active users also dropped from 3.2K to around 1.9K by mid-June, with a slight increase to 2.3K by the end of June.
For more detailed insights into the performance of these interactive story games, visit Sensor Tower.